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Mission Statement

By Shannon Sage

Mission Statement

Mission statement – this is your core purpose, the underlying “why” you are climbing the mountain, why you are in business. A mission statement is a declaration of your organization’s purpose and spotlights the business you are presently in and the customer/constituent needs you are presently endeavoring to meet. To build a solid foundation for a successful organization, it is essential to have a written, clear, concise and consistent mission statement that simply explains who you are and why you exist. Keep it short – Peter Drucker would say your mission should fit on a t-shirt.


One Comment

  1. Poom
    Dec 04, 2012 @ 07:41:07

    This is both a great and challenging thought. If churches have a written mission and strategy, it’s probably a lengthy one. I’ve been told that for a mission statement to be most effective, it must be concise enough for all the organizations members to memorize it. The napkin strategy sure fits that!Thanks for all you do!Randy <




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