Want to engage with your customer? Give them something they want.

Jun 24, 2015

It seems like a pretty standard principal – to make an exchange with a customer, you need to give them something they want. But, many struggle applying the principal beyond the walls of an exchange defined simply by the transference of dollars.

Insomniac Events, who is owned largely by LiveNation [see also Ticketmaster], recently demonstrated this principal perfectly. With their flagship music festival set to take place in late June, they experienced the expected buzz surrounding artist’s set times. Instead of simply releasing the schedule via social media as they’ve done in the past, they released it exclusively on their mobile application.

The result? Insomniac drove downloads of their app, allowing them to push notifications directly to the fingertips of their customer.
When identifying what your customer wants, here are a couple of thoughts so you can see the bigger picture:

  • Understand where your customer lives – Knowing where and how to reach your customer is vital. Customer profiles and understanding their preferred communication channels allows you to identify unique opportunities to reach them.
  • Value isn’t always a monetary number – Sometimes it is as simple as a fair exchange of information, such in the case of Insomniac. This is the exact reason many organizations offer free resources or downloads for consumers to engage with the brand.
  • The exchange doesn’t need to be groundbreaking – Even a simple exchange between you and your customers, the schedule in Insomniac’s case, keeps the dialogue rolling between your organization and customer.
  • Leverage your organization’s identity – Especially with your current customers, it’s important to leverage your organization’s identity. Using your identity to differentiate your organization will continue to put yourself above your competition.

The idea seems simple, but challenge your organization to find ways to give your customers something they want in new or different ways. It breaks up the monotony of the traditional monetary exchange and builds your organization’s credibility. Be the trendsetter, not the trend follower.

Comments

Comments

*

What is 8 + 10 ?
Please leave these two fields as-is:
All fields are required.

Free Guides & Resources

Setting OKRs that Work

A FREE downloadable guide and canvas to build Objectives and Key Results.

SWOT Assessment Guide

A FREE downloadable guide and canvas to complete a SWOT analysis, synthesize it into Competitive Advantages, and then use your SWOT to create SMART goals.

Guide to Create KPIs with 100 Example Metrics

A FREE downloadable guide to learn the basics of Key Performance Indicators with 100 example metric sources for ever department of your organization.

Free Guide for Writing Better SMART Goals

Download the FREE guide to learn how to create goals that have impact in your organization.

Free Guide to Build a Growth Strategy

A FREE downloadable guide and canvas to create a growth strategy that clearly defines where you play and how you’ll win.

Goals/OKR Cycle Guide

A FREE downloadable guide and canvas to establish a quarterly rhythm for OKRs and Goals.

OKR Essentials Cheat Sheet

Download the free cheat sheet to guide you through building and refreshing OKRs.

Join 50,000 Other Leaders Engaged in Transforming Their Organizations

Subscrbe to get the latest agile strategy best practices, free guides, case studies, and videos in your inbox every other week.

We Believe in Empowering Teams to do Amazing
Work, Consistently and Passionately

Success isn’t a list of flashy logos. It’s about helping anyone who wants to lead a great organization.
If that’s you, join our list of clients – you’re in good company:

Armen EZR Multnomah RHA SEO Monitor
Chobani Cisco Armen KIA Patagonia
Concordia College Davenport Fairbanks St. John's Washoe County School District
Boys and Girls Club BSA Cancer Society Maryland Food Bank Make A Wish
CMPD Long Beach San Francisco City of Sparks Washoe County