Stop Sabotaging Customer Feedback
You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how...
Customer Research
Learn about how to gather the voice of the customer.
Our latest thinking on this topic:
You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how...
Want to engage with your customer? Give them something they want.
It seems like a pretty standard principal – to make an exchange with a customer, you need to give them something they want. But, many struggle applying the principal beyond the...
#ThinkReno is Thinking Ahead
Customer insight is a cornerstone in learning where your organization is currently, where it needs to be, and how you’ll win. The problem? Gathering it is a painstaking and difficult process....
Gain New Perspectives with an Ideal Organizational Profile
Creating a profile of your ideal customer is not a new principal – it’s been used for decades. But in our recent experiences developing profiles of OnStrategy’s own customers, we found...
Who is your Ideal Customer?
“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad...
Why an Emotional Portrait of Your Customer Matters
Is it possible to emotionalize how an organization actually helps someone? Is it realistic to think we can step out of our shoes and into those of our customers? Yes, people....
Avoid the Tragedy of the Untold Customer Story
When it comes to relationship management, generally organizations fall somewhere along a spectrum of customer engagement. There are those that wing it and address customer concerns only when something goes bad;...
Customers Are Your Crystal Ball
If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies...
Seek Insights & Get These 6 Sweet Strategic Planning Rewards
Making strategy happen means making sure it is simple to understand. The paradox is that there is nothing "simple" about strategic planning and charting a future course.
Customer Insights and the Netflix Turnaround
One does not have to look far to see the importance of customer insights with the example Netflixs has given. Their fantastic rise to the top against megaliths such as Blockbuster, was...
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