Customer Research

Stop Sabotaging Customer Feedback

You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how... By Heyden Enochson

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Want to engage with your customer? Give them something they want.

It seems like a pretty standard principal – to make an exchange with a customer, you need to give them something they want. But, many struggle applying the principal beyond the... By Heyden Enochson

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#ThinkReno is Thinking Ahead

Customer insight is a cornerstone in learning where your organization is currently, where it needs to be, and how you’ll win. The problem? Gathering it is a painstaking and difficult process.... By Heyden Enochson

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Gain New Perspectives with an Ideal Organizational Profile

Creating a profile of your ideal customer is not a new principal – it’s been used for decades. But in our recent experiences developing profiles of OnStrategy’s own customers, we found... By Jeff Brunings

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Who is your Ideal Customer?

“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad... By Jeff Brunings

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Why an Emotional Portrait of Your Customer Matters

Is it possible to emotionalize how an organization actually helps someone? Is it realistic to think we can step out of our shoes and into those of our customers? Yes, people.... By Jeff Brunings

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Customers Are Your Crystal Ball

If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies... By Todd Ballowe

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Seek Insights & Get These 6 Sweet Strategic Planning Rewards

Making strategy happen means making sure it is simple to understand. The paradox is that there is nothing "simple" about strategic planning and charting a future course.
By Todd Ballowe

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Customer Insights and the Netflix Turnaround

One does not have to look far to see the importance of customer insights with the example Netflixs has given. Their fantastic rise to the top against megaliths such as Blockbuster, was... By Todd Ballowe

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Build a Better 2014 Strategy Using 3 Customer Insight Check Points

For those in the midst of updating or creating strategic plans for the upcoming calendar year, it's go time. Before getting too far down the road, one topic must be assessed... By Todd Ballowe

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Video: Living in the Age of the Consumer

Steven Frumkin, Dean of the Jay and Patty Baker School of Business and Technology at the Fashion Institute of Technology, shares his insights on today’s increasingly powerful consumer. By Shannon Sage

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Don’t Forget Your Customers in Strategy Development

From time to time, clients from around the globe hail the M3 team. This month we found ourselves in South Africa. The country is well known for its spectacular safaris and... By Erica Olsen

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