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Market Strategies: Innovation and Commercialization

By Shannon Sage

Market Strategies: Innovation and Commercialization

This past Wednesday, we had a great Strategy Huddle topic focused on Innovation Strategies.  A timely newsletter arrived (today) from McKinsey & Company that is entitled Innovation and commercialization, 2010: McKinsey Global Survey Results.

After Coping with the global economic crisis, companies are beginning to aim for growth again.  But their approach to managing innovation and the challenges they face haven’t changed.  The survey results suggest a few ways to improve.

Watch the Strategy Huddle videos to learn more about the market strategy of Innovation

Part 1- Technology and Business Innovation

Part 2- Product and Service Innovation

Part 3- Business Model and Behavioral Innovations




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