It can be tough getting your leadership and planning team focused and thinking strategically about your long-term strategic objectives.
If you’ve completed your SWOT analysis and are still struggling to get your leadership team thinking strategically about your long-term strategic objectives, you might consider using this powerful goals grid to focus your leadership team.
Developed by Fred Nickols, the Goals Grid is a 2×2 matrix constructed by answering Yes or No to two very basic questions. They are:
- Do you want something?
- Do you have it?
Below is how you lay this grid out.
Your answers to these questions will allow you to categorize your goals or objectives into four distinct categories:
- Yes/No – If you want something you don’t have, your goal is to obtain or achieve it. This category is called Achieve.
- Yes/Yes – If you want something you already have, your goal is to maintain its possession. This category is called Preserve.
- No/No – If there is something you don’t want and you don’t have it in your possession, your goal is to avoid it. This category is called Avoid.
- No/Yes – If there is something that you have but you don’t want, your goal is to get rid of it. This category is called Eliminate.
The Goals Grid is a flexible tool you can use in a variety of circumstances. Whether you need it as an introductory conversation to jumpstart your planning process, check the reality of goals and objectives you’ve already set, or as a means to manage conflicting goals, this 15-minute exercise can get help you build a dialogue with your leadership team to get them thinking strategically.
If you’d like a deeper look into this tool and methodology, download the full article from Fred Nickols here.