Have A Fresh Perspective On The Strategic Planning Process with Objectives and Key Results (OKRs)

Jul 27, 2021

Connecting the work of employees to a company’s overall strategic plan accomplishes a number of things. For starters it helps achieve the desired outcomes of the plan itself. Growth, profitability, new market penetration, recurring customers, you name it.

But aligning people to company goals and allowing them to see how they individually contribute, what they’re accountable for, and how they’re part of the bigger picture often achieves more than goals themselves.

Connecting employees to a strategic plan builds culture. It’s the kind of culture that fosters productivity and efficiency in both action and communication. With this comes improved productivity.

So it goes without saying that a successful strategic planning process connects employees to a company’s overall strategic plan. Staff is part of the process and they need to own their actions.

One way to achieve this is to use the Objectives and Key Results (OKR) process. It’s a process already implemented by Intel, LinkedIn, and other organizations seeking a fresh perspective on aligning the entire organization with transparency to a company’s strategic plan.

Originally designed by Intel in the 1990’s, but getting renewed attention since Google’s adoption of the practice, OKRs are essentially defining Objectives for the company, team, and individual. Being that they are both ambitious and a tad bit uncomfortable, as well as supported by Key Results that make the objective clearly achievable, Objectives are quantifiable and lead to objective grading.

The fresh perspective on this approach is to involve the whole company during Objective-setting with transparency and openness in a relaxed environment that fosters creativity. Most will want to set up company Objectives quarterly and annually. Driven by management teams, company Objectives are published staff-wide/company-wide to gather information and perspectives before being finalized. Once in place, company Objectives lead to team Objectives, which lead to individual objectives.

Pretty straightforward approach, right? Simplistic, maybe. But, don’t underestimate the time required to get it right. You’re treating your company as a family and each member is instrumental in its success.

Interested in learning more about Objectives and Key Results? We have loads of resources here. In the meantime, start thinking how you’ll approach your next strategic planning process with greater openness and transparency.

Free Guides & Resources

OKRs that work
Setting OKRs that Work

A FREE downloadable guide and canvas to build Objectives and Key Results.

SWOT Assessment Guide

A FREE downloadable guide and canvas to complete a SWOT analysis, synthesize it into Competitive Advantages, and then use your SWOT to create SMART goals.

Guide to Create KPIs with 100 Example Metrics

A FREE downloadable guide to learn the basics of Key Performance Indicators with 100 example metric sources for ever department of your organization.

Free Guide for Writing Better SMART Goals

Download the FREE guide to learn how to create goals that have impact in your organization.

Growth Strategy
Free Guide to Build a Growth Strategy

A FREE downloadable guide and canvas to create a growth strategy that clearly defines where you play and how you’ll win.

Goals and OKR Cycle
Goals/OKR Cycle Guide

A FREE downloadable guide and canvas to establish a quarterly rhythm for OKRs and Goals.

OKR Essentials
OKR Essentials Cheat Sheet

Download the free cheat sheet to guide you through building and refreshing OKRs.

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