Meet Our Team

Erica Olsen

COO and Co-Founder

Erica Olsen

COO and Co-Founder

Leads OnStrategy with a dedication to the creation and execution of great mission driven strategies for organizations around the globe.

Expertise

  • Internal and external assessments
  • Facilitation
  • Brand Strategy
  • Executive Team and Board Retreats
  • Culture Shift
  • Team Leadership
  • Business Development and Performance Management

Recent Client Work

Patagonia

For the last five years, Erica supported the design, implementation and performance management of Patagonia’s corporate strategy including global regions in Europe and Asia. Through ongoing client management and support, Kim helped Patagonia drive their strategic focus on environmental responsibility through innovation and growth. Read about it here.

Make-A-Wish

Erica worked with the Make-A-Wish to create a robust plan, unified commitment, and streamlined reporting to deliver results across a nationwide enterprise comprised of leaders, chapters, board members, volunteers, and donors.

Curoil

Dupported strategy development and implementation management for Curoil(the island of Curacao’s local energy company). Through the ongoing guidance of a comprehensive planning process, Curoil is now in a fluid pattern of annual planning, cross-departmental collaboration, effective performance management and consistent reporting to stakeholders. Read about it here.

Professional Experience

Erica is the COO and co-founder of OnStrategy. She’s dedicated the last 20 years to growing OnStrategy with one goal in mind—helping organizations from around the globe create and execute their strategic vision. She and the OnStrategy experts work with leadership teams around the globe—businesses, nonprofits, governments, tribes and school districts that share one thing in common: the desire to have a bigger impact within their sphere of influence and the world. Clients include:

  • Government: City and County of San Francisco, City of Reno, Washoe County, Charlotte-Mecklenburg Police Department, Dona Ana County, Reno-Tahoe Airport Authority, Nevada Division of Wildlife
  • Healthcare: St. Mary’s Health Plans, Keystone Healthcare Management
  • Financial Services: Fairwinds Credit Union
  • Education: Alaska’s North Slope Borough School District, Fairbanks North Star Borough School District, Washoe County School District, Kenai Peninsula Borough School District
  • Sustainability: Patagonia, Outdoor Industry Association
  • Technology: Microsoft, SEO Monitor
  • Tourism: Reno-Sparks Convention & Visitors Authority, MGM Resorts
  • Non-Profit: Make-A-Wish-Foundation, Tahoe Fund, Northern Nevada Children’s Cancer Foundation, Tahoe-Pyramid Bikeway

Education

Master of International Business Management from Thunderbird School of Global Management; Bachelor of Arts in Communication, University of Nevada, Reno.

Publications

Strategic Planning for Dummies and Strategic Planning Kit for Dummies (2011)

About

Through consulting services, software, books and YouTube, Erica reaches one million people annually with the aim to simplify the critical practice of growing and leading strategically. OnStrategy’s philosophy is built on a belief in the power of focus, alignment and engagement to transform organizations and communities.

An engaging and experienced speaker and facilitator, Erica delivers her training and speaking around the world. She facilitated strategic planning workshops with GASCO Energy in Abu Dhabi and has trained teams in Singapore, Dubai, Bahrain, Kuala Lumpur and Jakarta. Erica guest lectures at the University of Nevada Business School and served as Business School department chair at the University of Phoenix where she taught for five years.

Erica is an avid outdoor adventurist, spending much of her time running and hiking in the mountains, skiing, biking, and any other sport as an excuse to get outside and breathe the fresh air.

Recent Client Work

Patagonia

For the last five years, Erica supported the design, implementation and performance management of Patagonia’s corporate strategy including global regions in Europe and Asia. Through ongoing client management and support, Erica helped Patagonia drive their strategic focus on environmental responsibility through innovation and growth. Read about it here.

Make-A-Wish

Erica worked with the Make-A-Wish to create a robust plan, unified commitment, and streamlined reporting to delivering results across a nationwide enterprise comprised of leaders, chapters, board members, volunteers, and donors.

Curoil

Developed and supported strategy development and management of Curoil (the island of Curacao’s local energy company). Through the ongoing guidance of a comprehensive planning process, Curoil is now in a fluid pattern of annual planning, cross-departmental collaboration, effective performance management and consistent reporting to stakeholders. Read about it here.

Success isn’t a list of flashy logos. It’s about helping anyone who wants to lead a great organization. If that’s you, join our list of clients – you’re in good company:

A Dose of Strategy.

Actionable tips, case studies, best practices in your inbox every other week.