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Strategic Planning Kit For Dummies®, 2nd Edition Helps Businesses Weather Economic Storms & Plan for Future Growth

By Shannon Sage

Strategic Planning Kit For Dummies®, 2nd Edition Helps Businesses Weather Economic Storms & Plan for Future Growth

(Reno, NV) November 7, 2011 – Strategic planning has become a vital tool in this business climate because it focuses an organization’s ability to respond successfully to changes and plan for sustainable viability. In the newly published Strategic Planning Kit For Dummies, 2nd Edition, (Wiley, 978-1-118-07777-1, November 2011), author Erica Olsen explains how organizations and entrepreneurs can make strategy a habit and, in turn, improve efficiency, focus, and competitive edge.

20 for Dummies


Erica Olsen
Author &
Co-founder of OnStrategy

Adrienne Fontaine

Strategic planning ranked highest in a 2011 study of the 25 most popular management tools (Bain & Company, “Management Tools & Trends 2011”). While forward-thinking companies once used strategic planning to develop long-range goals and stable growth, they now need it to effectively short-term plan.

Additionally, companies that never thought of strategic planning—like small businesses and non-profits—are discovering they need to think about it in order to survive. And those who have done strategic planning before are now using those same tools to move beyond “just subsisting” to growing.

Strategic Planning Kit For Dummies, 2nd Edition is suitable for all companies on this spectrum, helping them to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth.

The revised edition includes:

  • New and updated content on planning for both short and the long-term
  • Crucial information on how to successfully execute against your strategic goals
  • Help preparing for the unexpected using scenario planning and agile strategy
  • Strategies for implementing change and integrating strategic plans successfully by involving all staff members
  • A new CD/digital component, complete with downloadable spreadsheets, charts, checklists, and video links.
Erica Olsen, Author of Strategic Planning Kit for Dummies, 2nd Edition

Erica Olsen, Author of Strategic Planning Kit for Dummies, 2nd Edition

About the Author:

Erica Olsen, the Chief Operating Officer and co-founder of OnStrategy, Inc., wrote this book from her experience helping fortune 500 companies, businesses and non-profits create and execute their strategy. OnStrategy has helped more than a million people at various stages in the strategic planning process with market research, consulting services, books, and their online system, OnStrategy. Learn more about OnStrategy here.



  1. Allen Wellington
    Feb 26, 2016 @ 11:04:49

    Hello Erica.

    I just purchased Strategic Planning Kit for Dummies through iBooks. The book is extremely helpful. However, I obviously did not get the CD that comes with the print version of the book. How do I obtain this?


    • Shannon Sage
      Mar 01, 2016 @ 12:17:14

      Hello Allen-
      Thanks for the feedback. You will need to contact Wiley Publishing ( for help since it is their publication and are selling it via iBooks.




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