Strategic Business Planning Tips from Nike

The latest article from Fast Company, How Nike’s CEO Shook Up the Shoe Industry, can lend every company some essential strategic planning tips.

Mark Parker is more than just Nike’s CEO.  He has been an essential part of Nike’s success and continued reign at the top of the athletic shoe pyramid.  Parker provides a glimpse into how Nike’s strategic plan and mission statement embodies the heart and soul of the company.

Nine years ago, he recalls, “Phil wanted us to work on a new missions statement.”  The previous one — “To be the No. 1 sports-and-fitness company in the world” — was old news.  Parker’s choice: “To bring innovation and inspiration to every athlete in the world.  (And if you have a body, you’re an athlete.)”  He also put together nine maxims, quirky guiding principles for Nike.  The one he thinks about most is No. 6, “Be a sponge. Curiosity is life. Assumption is death. Look around.”

To read the full version of this article, click here.

Comments

*

What is 6 + 7 ?
Please leave these two fields as-is:
All fields are required.

Join 60,000 other leaders engaged in transforming their organizations.

Subscribe to get the latest agile strategy best practices, free guides, case studies, and videos in your inbox every week.

Keystone bright-path authority-partners iowa caa maw maryland mc kissimmee dot washoe gulf reno