Thanks for considering the OnStrategy Template.

Not sure if the Template is right for you? We can help!


You won’t find a more affordable way to build a strategic plan!

Leverage our strategic planning software to build your plan faster than Excel or Word. Make 2019 the year it happens!


$50/month. Cancel anytime.

Back to resources

Customer Insights and the Netflix Turnaround

By Cammy Elquist LoRé

Customer Insights and the Netflix Turnaround

One does not have to look far to see the importance of customer insights with the example Netflix has given. Their fantastic rise to the top against megaliths such as Blockbuster, was followed in 2011 with  they were going down in a blaze of glory until recently.  The company is currently enjoying a reversal of course that is being attributed to the fact that they started listening to their customers and have not stopped since.  (read about the woes of Netflix from 2011, then profits that sent their stock rocketing in Q2 of this year.)  Media analysts are attributing this reversal in trends because Netflix started listening to their customers and hasn’t stopped listening since.




What is 4 + 8 ?
Please leave these two fields as-is:
All fields are required.

Success isn’t a list of flashy logos. It’s about helping anyone who wants to lead a great organization. If that’s you, join our list of clients – you’re in good company:

A Dose of Strategy.

Actionable tips, case studies, best practices in your inbox every other week.