Creating Alignment is a Dance with Organized Chaos – A Lesson from Make-A-Wish

The common misconception around strategic alignment is it’s created in a perfectly structured environment where all long-term objectives, actions, and priorities fall into their natural place and a plan just becomes a cohesive roadmap for the future.

We’re here to say this isn’t always the case. It’s messy, even chaotic at times. It requires your team to be the best strategic thinkers they can. And, most of all, it requires everyone to buy-in on the process.

During a recent facilitation to help Make-A-Wish develop their organization-wide plan, the organization embraced the process of organized chaos to create a more powerful plan that’s aligned across every chapter in their organization. Here’s what the session looked like:

As you can see, alignment isn’t as precise as you think it’d be. It’s a wave of organized chaos, with each stakeholder providing their individual stamp and ideas on what Make-A-Wish needs to accomplish in the short- and long-term to achieve their vision. Embracing the facilitation of nearly 100 Chapter CEOs, board members, and national office staff allowed Make-A-Wish to bring a holistic view of their entire enterprise to the table to co-create the plan.  The impact? A plan that matters not only for the national office, but also a plan for each individual chapter facing their own unique sets of challenges and opportunities.

While each facilitation is different, here’s a quick instructional plan on how you can structure sessions like these to allow your stakeholders to co-create the strategic priorities and actions for your plan:

  • In a breakout session with 8-10 people, ask the group to outline the critical actions and priorities the organization needs to focus on to achieve its vision of success. Provide a list of desired outcomes from the breakout session. An example could include “List of recommendations to xx” or “List of areas that should become enterprise-wide mandates or focus.”
  • Allow your team to provide any strategic-level input they would like on sticky notes then put them on a wall for everyone to see.
  • After everyone has provided their input, move each sticky note to quickly group common themes and ideas together.
  • Facilitate a group discussion on the different areas of focus. Ask clarifying questions or ask the individuals who provided these areas of focus to discuss.
  • As the group discusses and comes to different consensus, remove or add sticky notes as needed.
  • Keep refining and condensing themes as necessary during discussion. Highlight any themes that are hot areas of interest.
  • At the end of the session, take pictures of the wall and themes. Type notes and common occurrences from the group facilitation into a report format to take back to the strategic planning committee for decisions later.

Put us on your team to jump-start
your 2018 strategic planning.

Build & execute your plan using our expertise + software.


So, what’s the point? Facilitating these types of groups allows you to gather a holistic perspective of the strategic actions and areas of focus from the different perspectives of your stakeholders to help create a plan to reach your vision of success. These sessions aren’t designed to allow stakeholders to build the plan on their own. In fact, that’s counter-productive. The outcome from these groups is to have a plan that reflects the consensus of your team and to build a plan matters to everyone in the organization. It’s how alignment happens– it’s hard, it’s messy, and it certainly requires more work than just having a planning team create your enterprise plan. But it’s how everyone will buy into the process and help create alignment – no matter how large your organization may be.

We’re excited to continue working with Make-A-Wish to help them create an enterprise-wide plan to achieve their vision of success. They impact the lives of so many and we are honored to be part of this process.




What is 7 + 4 ?
Please leave these two fields as-is:
All fields are required.

Free Guides & Resources

Setting OKRs that Work

A FREE downloadable guide and canvas to build Objectives and Key Results.

SWOT Assessment Guide

A FREE downloadable guide and canvas to complete a SWOT analysis, synthesize it into Competitive Advantages, and then use your SWOT to create SMART goals.

Guide to Create KPIs with 100 Example Metrics

A FREE downloadable guide to learn the basics of Key Performance Indicators with 100 example metric sources for ever department of your organization.

Free Guide for Writing Better SMART Goals

Download the FREE guide to learn how to create goals that have impact in your organization.

Free Guide to Build a Growth Strategy

A FREE downloadable guide and canvas to create a growth strategy that clearly defines where you play and how you’ll win.

Goals/OKR Cycle Guide

A FREE downloadable guide and canvas to establish a quarterly rhythm for OKRs and Goals.

OKR Essentials Cheat Sheet

Download the free cheat sheet to guide you through building and refreshing OKRs.

Join 50,000 Other Leaders Engaged in Transforming Their Organizations

Subscrbe to get the latest agile strategy best practices, free guides, case studies, and videos in your inbox every other week.

We Believe in Empowering Teams to do Amazing
Work, Consistently and Passionately

Success isn’t a list of flashy logos. It’s about helping anyone who wants to lead a great organization.
If that’s you, join our list of clients – you’re in good company:

Armen EZR Multnomah RHA SEO Monitor
Chobani Cisco Armen KIA Patagonia
Concordia College Davenport Fairbanks St. John's Washoe County School District
Boys and Girls Club BSA Cancer Society Maryland Food Bank Make A Wish
CMPD Long Beach San Francisco City of Sparks Washoe County