Building a Brand Spankin’ New Studio in Reno, Nevada

Sep 08, 2016

Throughout the years, we’ve been dedicated to providing resource content so organizations from around the globe can learn to create and execute great strategy. With over 20,000 newsletter subscribers and 26,000 YouTube subscribers, we’ve decided it’s time for us to reinvest in ourselves to create more insightful, powerful, and educational content so people like you can adopt strategy as a management practice.

Before we could begin producing new Youtube videos and video-blogs, we had to first land on a studio location. While there were several possible locations throughout our city, we opted to invest in building our own studio within our home office. Why? It’s just easier to shoot [and re-shoot] videos on location. Plus, we wanted a creative space where we didn’t need to set up every time we wanted to use it.

Team members Heyden and Tim spent a few afternoons building this studio space in our office’s basement. Here’s a sneak-peek.


For those tech lovers, here’s a quick spec sheet of the equipment we will be using to produce our future videos:

  • Camera 1: Nikon D7100
  • Camera 2: Nikon D3400
  • Lense 1: Nikon AF-S 50MM f/1.8
  • Lense 2: Nikon AF-S 55-3300mm F/4.5-5.6G
  • Microphone: Rode Directional VideoMic and Micro Boompole
  • Lighting: Inferfit F5 3 Light Kit
  • Backdrop: Custom made from upcycled barn wood

Now that the studio is complete, it’s on to production! Standby for fresh new videos in the coming weeks!



What is 5 + 14 ?
Please leave these two fields as-is:
All fields are required.

Free Guides & Resources

OKRs that work
Setting OKRs that Work

A FREE downloadable guide and canvas to build Objectives and Key Results.

SWOT Assessment Guide

A FREE downloadable guide and canvas to complete a SWOT analysis, synthesize it into Competitive Advantages, and then use your SWOT to create SMART goals.

Guide to Create KPIs with 100 Example Metrics

A FREE downloadable guide to learn the basics of Key Performance Indicators with 100 example metric sources for ever department of your organization.

Free Guide for Writing Better SMART Goals

Download the FREE guide to learn how to create goals that have impact in your organization.

Growth Strategy
Free Guide to Build a Growth Strategy

A FREE downloadable guide and canvas to create a growth strategy that clearly defines where you play and how you’ll win.

Goals and OKR Cycle
Goals/OKR Cycle Guide

A FREE downloadable guide and canvas to establish a quarterly rhythm for OKRs and Goals.

OKR Essentials
OKR Essentials Cheat Sheet

Download the free cheat sheet to guide you through building and refreshing OKRs.

Join 50,000 Other Leaders Engaged in Transforming Their Organizations

Subscrbe to get the latest agile strategy best practices, free guides, case studies, and videos in your inbox every other week.

We Believe in Empowering Teams to do Amazing
Work, Consistently and Passionately

Success isn’t a list of flashy logos. It’s about helping anyone who wants to lead a great organization.
If that’s you, join our list of clients – you’re in good company:

Armen EZR Multnomah RHA SEO Monitor
Chobani Cisco Armen KIA Patagonia
Concordia College Davenport Fairbanks St. John's Washoe County School District
Boys and Girls Club BSA Cancer Society Maryland Food Bank Make A Wish
CMPD Long Beach San Francisco City of Sparks Washoe County