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Balancing the Past and the Future: 100 Years of Reno Rodeo

The roar of 140,000 fans echoes throughout the Reno-Sparks Valley every warm June summer. And behind the grandstands, rodeo clowns, ropers, and bull riders there exists a non-profit organization comprised of 10,000 volunteers that make it all happen.

Thriving through a century doesn’t happen by accident. It takes grit, perseverance, and most of all, a thoughtful strategy for growth and adapting. What struck us about working with the Reno Rodeo during their last planning cycle in 2016 was just how considerate the organization was about preserving their history while shifting the organization to succeed in the future. It struck a great balance between reflecting on the past and planning for the future.

As the Reno Rodeo looks backwards on its 100-year history this June, it’s again time to reflect on the past and think about their future. Currently at the end of their 3-year strategic planning cycle, we’ve recently re-engaged with the Reno Rodeo to help refresh, update, and re-energize their plan.

As we engaged their stakeholders, past president, and past board members to refresh their plan, here are few takeaways you can apply to your own planning process:

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