Meet Our Team
Communicates the power of effective strategy and its implementation to clients and business owners around the world.
Expertise
- Marketing and Communications Strategy
- Content Marketing
- Graphic and Presentation Design
- Search Engine Optimization
- Media Production
Recent Client Work
Make-A-Wish
Collaborated with senior strategists to develop a custom-designed KPI report for Make-A-Wish that positioned the performance of their organization’s critical metrics in an easy-to-read, easy-to-digest format.
Economic Development Authority of Western Nevada (EDAWN)
Collaborated with senior strategist to create a high-design overview of EDAWN’s 5-year strategic vision. The deliverable was a striking representation of EDAWN’s work and continued dedication to diversifying and growing Nevada’s economy. This design and format help communicate EDWAN’s direction and impact upon the state it serves. See the plan here.
Cannabis Regulation in Washoe County
Engaged stakeholders to create the permanent regulations for cannabis in Washoe County, Nevada: In partnership with the County Manager’s Office, Heyden gathered feedback from citizens, community organizations, other local governments, and experts in the field to provide the County Commissioners with information that influenced cannabis regulation in the county. He collaborated with Washoe County’s Communications Team to develop a cannabis education social media campaign to debunk common myths about marijuana and education as part of the county’s responsibility in regulating the legalized cannabis industry. Read about the process here.
Professional Experience
Heyden advances our marketing strategy from ideation to creative execution. He expands OnStrategy’s brand presence, consults on our communication strategy and the rollout of clients’ strategic direction. Heyden produced Fortune high-design deliverables for clients like Patagonia, the City and County of San Francisco and the Make-A-Wish Foundation to communicate the vision and impact focused strategy has upon organizations.
Education
MA Strategic Communications from the University of Iowa; BA in Journalism from the University of Nevada, Reno
About
When he’s not at his screen, you’ll find Heyden traveling across the globe to attend the world’s biggest music festivals or simply walking the streets in his hometown of Portland with his wife, Mariah.
Recent Client Work
Make-A-Wish Foundation
Collaborated with senior strategists to develop a custom-designed KPI report for Make-A-Wish that positioned the performance of their organization’s critical metrics in an easy-to-read, easy-to-digest format.
Economic Development Authority of Western Nevada (EDAWN)
Collaborated with senior strategist to create a high-design overview of EDAWN’s 5-year strategic vision. The deliverable was a striking representation of EDAWN’s work and continued dedication to diversifying and growing Nevada’s economy. This design and format help communicate EDWAN’s direction and impact upon the state it serves. See the plan here.
Cannabis Regulation in Washoe County
In partnership with the County Manager’s Office, Heyden gathered feedback from citizens, community organizations, other local governments, and experts in the field to provide the County Commissioners with information that influenced cannabis regulation in the county. He collaborated with Washoe County’s Communications Team to develop a cannabis education social media campaign to debunk common myths about marijuana and education as part of the county’s responsibility in regulating the legalized cannabis industry. Read about the process here.
