Assessment Guide

This FREE guide will help you complete a SWOT Analysis, synthesize it into Competitive Advantages, and build SMART Goals to help kickstart your 2021 strategic plan.

Download the Free Guide

SWOT assessments are intended to help organizations gain a clear understanding of the current state, determine where to go next, and inform the strategic actions that can be taken to achieve the future state.

A good SWOT synthesizes and organizes both data (objective) and expert insights (subjective) that summarize the current state. In this guide, we will cover:

  • Purpose and Use of SWOT
  • Tips for a Comprehensive Analysis
  • Evolving from SWOT Analysis to Action
  • A Canvas to Create a SWOT
  • A Canvas to Outline Competitive Advantages and SMART Goals

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