SWOT assessments are intended to help organizations gain a clear understanding of the current state, determine where to go next, and inform the strategic actions that can be taken to achieve the future state.
A good SWOT synthesizes and organizes both data (objective) and expert insights (subjective) that summarize the current state. In this guide, we will cover:
- Purpose and Use of SWOT
- Tips for a Comprehensive Analysis
- Evolving from SWOT Analysis to Action
- A Canvas to Create a SWOT
- A Canvas to Outline Competitive Advantages and SMART Goals
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