There is often confusion over what precisely a strategic objective is and how it differs from a goal. Erica Olsen sets the record straight in this Whiteboard session: Strategic objectives are like mini vision statements for different areas of your organization that set the framework for the rest of the strategic plan. This step forms a bridge from overall strategy to the specific organizational goals. Strategic objectives differ from goals in that strategic objectives are broad, 3-5 statements whereas goals are specific 1-3 year objectives.
