Goal Cascading 101: Create Strategic Objectives and Aligned Annual Goals

By Heyden Enochson

Strategic Objectives
One of the most frequent questions we’re asked is how to create strategic objectives and the aligned annual goals that serve as the backbone to an organization’s strategic plan. Not to...

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Examples of Strategic Objectives

By Erica Olsen

Strategic Objectives
Tammy Tantalizing Tacos’ top line financial goal is to increase her annual revenue by 10%. How will she achieve her financial goal? To sell more tacos. In order to sell more...

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Is Your Strategy Strategic?

By Cammy Elquist LoRé

Organization-wide Strategies • Strategic Objectives
Many people get confused by the terms Strategy, Strategic Plan and Strategic Planning.  We’ll set the record straight today, taking a page out of our own book. Let’s start off by...

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Tackling the Big Issues with Clear Strategic Objectives

By Zach Yeager

Strategic Objectives
There is light at the end of the tunnel! In a recent article in the HBR, If You Want to Do Something Really Big, the eradication of polio has become an...

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Establishing Strategic Objectives and Goals

By Todd Ballowe

Strategic Objectives
Establishing long-term strategic objectives and organization-wide goals can be a daunting task. We at OnStrategy know and understand this so we have provided you with a quick and easy overview of...

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Build a Bridge to Your Vision with Strategic Objectives

By Todd Ballowe

Strategic Objectives
This guide on developing strategic objectives is the phase in the strategic planning process where you build off of your SWOT analysis to develop your plan.

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Setting Strategic Objectives and Cascading Goals Training (38 mins)

By Vanessa Lindeberg

Action Planning • Strategic Objectives
Developing a strategy that can actually be implemented rises and falls on how you set up the structure of your plan from the beginning.

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Turning Strategic Priorities into a Road Map for Your Vision

By Shannon Sage

Strategic Objectives
Having goals, objectives, and strategies are great, but knowing how they all work together (if in fact they do) and if you need them all is another story.  We suggest ignoring...

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What is the Appropriate Number of Strategic Objectives? (5 mins)

By Vanessa Lindeberg

Strategic Objectives
Strategic objectives are the long-term, broad statements that create the framework for cascading short-term goals. With too many strategic objectives a strategic plan gets unruly.

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When Writing a Set of Strategic Objectives, Fewer is Better (3-mins)

By Vanessa Lindeberg

Strategic Objectives
When there’s so much to do, honing in on those key activities that create value can be a challenge. However, those organizations that have a few succinct, focused strategic objectives perform...

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