Customer Research

Keep the Customer in the Strategy Through Customer Research

It is a fact that although a majority of executives recognize the importance of customer feedback, only a handful of those very companies have a program in place.  There are many... By Todd Ballowe

How to Segment your Customers (5 mins)

Do you know the characteristics of your target market? Do you know what they value? If so, you’re well on your way to growing your business. Let Erica Olsen take you... By Todd Ballowe

How Much are Your Customers Really Worth?

Customer Loyalty provides remarkable value to a company. Beyond statistics of retention and referrals, how can loyalty be measured in long-term worth? Understanding ways to estimate the Lifetime... By Erica Olsen

Spend Time Talking to Your Customers

When all else fails, the best strategy tool is to ask your customers why they buy from you! In doing so, you should find common themes that will help you identify... By Erica Olsen

Anthropologie, a Nationwide Retail Store

A female about 30 to 45 years old, college or post-graduate education, married with kids or in a committed relationship, professional or ex-professional, annual household income of $150,000 to $200,000. She's... By Erica Olsen

Customer Research Allows You to See Your Business Through Their Eyes

Original article featuring Erica Olsen: Considering the time and effort you invest in your business, it may be hard to stand back and see your company from a different perspective.... By Erica Olsen

Review Your Customer Research Methods

Strategy should not be created as though it exists in a vacuum. It is all too often that strategists create and implement seemingly brilliant strategies that fail to include the most... By Erica Olsen

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