Competitive Analysis

One of the Most Strategic Questions

One of the most strategic questions an organization can ask during the strategic planning process is often, “Where are we going to play?” How this question is answered is the foundation... By Lorna Shepard

3 Tactics to Strengthen Your Current State Analysis

Our clients are certainly experts in their industries and have knowledge that should be considered important for assessing their current state, but how do we avoid too much ‘belly button gazing”... By Heyden Enochson

Use Customer Insight to Tell You Where to Play and How to Win

If you want to out perform your competition and keep your customers coming back, implement one basic business strategy - focus on your market. This means taking customer focus to a... By Erica Olsen

Tips on how to identify your competitors

Learning how to identify your competitors is essential in business and especially while writing a strategic plan.  To stay competitive, and in business, you must understand who your competitors are, what... By Shannon Sage

How to Write a Positioning Statement Using Market Research

The purpose of writing a positioning statement is to ensure that all your marketing activities for a customer group are consistent and clear. (And having a positioning statement saves you tons... By Shannon Sage

Benchmarking Tools for Your Competitive Analysis

Benchmarks are surveys and assessments that help determine how well your company performs compared to other companies in your industry or of a similar size. Below are just a handful of... By Erica Olsen

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