Balanced Scorecard

Snapchat Discovers Cash Flow with the Balanced Scorecard

It’s the same old social social-media song-and-dance; how long can a platform survive without cash flow, while continuing to serve millions of users. It’s a plight once faced by Facebook, LinkedIn,... By Heyden Enochson

Balanced Scorecard

Traditional financial measures - ROI, net profit, sales growth, and market share - fail to capture the true picture of a firm's value propositions because they focus on the past. ... By Shannon Sage

Balance Your Strategic Plan With a Time-Tested Strategic Planning Tool

Twenty years ago, two gents named Robert Kaplan and David Norton introduced a way to integrate measurement and strategy that has passed the test of management fads. Their contribution to proactive... By Todd Ballowe

Balanced Scorecard – The Scorecard of Success

In the early 1990s, the Balanced Scorecard (BSC) was introduced by Robert Kaplan, a Harvard Business School professor, and David Norton, the founder and president of Balanced Scorecard Collaborative, Inc., as... By Shannon Sage

Measure What Matters This Year

OnStrategy users benefit from the wisdom of the Balanced Scorecard. Unlike earnings statements or revenue reports that offer a glimpse at how well you have done in the past, the Balanced... By Todd Ballowe

The Scorecard of Success: A Revolutionary Strategic Planning Tool

The Balanced Scorecard was introduced by Robert Kaplan, a Harvard Business School professor, and David Norton, the founder and president of Balanced Scorecard Collaborative, Inc., in the early 1990s as a... By Ryan Olsen

Strategic Planning with the Balanced Scorecard

Often, business owners and executives fall prey to the allure of setting too many financial goals. Or, their goals are exclusively financial. This detracts from the other reasons you're in business,... By Shannon Sage

Don’t Disrupt the Balance of a Balanced Scorecard

At OnStrategy, we love the Balanced Scorecard because it is a strategic planning tool that provides a holistic strategy framework (among other things). However, one issue I often encounter is executives... By Shannon Sage

Using the Balanced Scorecard, Running Strategy Reviews & D. VanderWilt (53 mins)

The agenda for this month’s Strategy Huddle includes using the balanced scorecard to set strategic priorities in your organization, implementing your strategic plan by conducting strategy reviews, and strategy tips from... By Todd Ballowe

How to use the Balanced Scorecard (17 mins)


By Todd Ballowe

The Balanced Scorecard (5 mins)

Erica Olsen explains the basic concept of the balanced scorecard and how businesses use it to monitor and guide their performance. Briefly, the Balanced Scorecard, popularized by Robert Kaplan and David Norton,... By Todd Ballowe

Balanced Scorecard

Traditional financial measures - ROI, net profit, sales growth, and market share - fail to capture the true picture of a firm's value propositions because they focus on the past. ... By Erica Olsen

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