Customer Strategy
As you develop your strategy, you’ll make choices about where you’ll play, how you’ll win, and what your organization will focus on to achieve your vision of success. Check out these articles, videos, and downloads on strategic priorities, market strategies, objectives, and planning frameworks.
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Free Guides & Resources
Setting OKRs that Work
A FREE downloadable guide and canvas to build Objectives and Key Results.
SWOT Assessment Guide
A FREE downloadable guide and canvas to complete a SWOT analysis, synthesize it into Competitive Advantages, and then use your SWOT to create SMART goals.
Guide to Create KPIs with 100 Example Metrics
A FREE downloadable guide to learn the basics of Key Performance Indicators with 100 example metric sources for ever department of your organization.
Free Guide for Writing Better SMART Goals
Download the FREE guide to learn how to create goals that have impact in your organization.
Free Guide to Build a Growth Strategy
A FREE downloadable guide and canvas to create a growth strategy that clearly defines where you play and how you’ll win.
Goals/OKR Cycle Guide
A FREE downloadable guide and canvas to establish a quarterly rhythm for OKRs and Goals.
OKR Essentials Cheat Sheet
Download the free cheat sheet to guide you through building and refreshing OKRs.
