Stop Sabotaging Customer Feedback

By Heyden Enochson

Customer Research
You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how...

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Want to engage with your customer? Give them something they want.

By Heyden Enochson

Customer Research
It seems like a pretty standard principal – to make an exchange with a customer, you need to give them something they want. But, many struggle applying the principal beyond the...

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#ThinkReno is Thinking Ahead

By Heyden Enochson

Customer Research
Customer insight is a cornerstone in learning where your organization is currently, where it needs to be, and how you’ll win. The problem? Gathering it is a painstaking and difficult process....

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Gain New Perspectives with an Ideal Organizational Profile

By Jeff Brunings

Customer Research
Creating a profile of your ideal customer is not a new principal – it’s been used for decades. But in our recent experiences developing profiles of OnStrategy’s own customers, we found...

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Who is your Ideal Customer?

By Jeff Brunings

Customer Research
“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad...

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Why an Emotional Portrait of Your Customer Matters

By Jeff Brunings

Customer Research
Is it possible to emotionalize how an organization actually helps someone? Is it realistic to think we can step out of our shoes and into those of our customers? Yes, people....

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Avoid the Tragedy of the Untold Customer Story

By Cammy Elquist LoRé

Customer Research
When it comes to relationship management, generally organizations fall somewhere along a spectrum of customer engagement. There are those that wing it and address customer concerns only when something goes bad;...

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Customers Are Your Crystal Ball

By Cammy Elquist LoRé

Customer Research
If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies...

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Enhance Customer Loyalty by Providing Value

By Todd Ballowe

Net Promoter Score
Today is the first annual Customer Experience (CX) Day! Yes, that is correct. A day, recognized by the U.S. Congress, celebrating customers, their experience and those on the front lines who...

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“Mass Customization” Author Joseph Pine Explains What Consumers Want

By Shannon Sage

Customer Research
Joseph Pine argues that Authenticity is becoming the new consumer sensibility — the buying criteria by which consumers are choosing who are they going to buy from, and what they’re going...

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