Resources for Focusing On Your Customers

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Our latest thinking on this topic:



You go to great lengths to gather insight and feedback from your clients, but there’s a good chance you’re sabotaging the results. You gather feedback to make strategic decisions, but how...


Customer insight is a cornerstone in learning where your organization is currently, where it needs to be, and how you’ll win. The problem? Gathering it is a painstaking and difficult process....


“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad...


If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies...

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