The 100-year-old company recognized that the factors that led to their past success would not necessarily lead them to future success. JF Brennan needed to set the course for the future and move toward it with confidence.
A strong foundation of leadership to take the company into their next 100 years. Leadership outlined a vision for the future and used the strategic planning and performance management processes to ensure collaboration and execution across the company’s disparate divisions.
For a company to stand the test of time, it must be willing to adapt to ever-changing needs of its customers and regularly pursue new opportunities. In the marine services industry, companies like JF Brennan are facing evolving regulatory concerns, an increase of data collection and analysis as well as shifts in environmental policy that affect their day-to-day business.
Recognizing that what was needed to drive future success differed from the factors that drove success in the past, JF Brennan’s leadership needed to create and execute a strategic plan.
Despite previous efforts at strategic planning, the JF Brennan leadership team was not operating as cohesively and efficiently as they desired. Driving future success would require alignment across the team, with ongoing communication between team members and clear communication from the leadership team regarding the company’s strategic priorities and progress.
To make this happen, JF Brennan worked with OnStrategy to refine and execute its strategic plan. OnStrategy developed a custom, tailored approach to help JF Brennan’s leadership communicate and collaborate more effectively. This approach included:
In addition to working with leadership to build a disciplined approach to sharing progress, OnStrategy provided a suite of deliverables to support JF Brennan’s ongoing strategic planning work:
Working with OnStrategy, JF Brennan built and executed a strategic plan to drive continued success for the long-thriving company. Through the strategic planning and performance management processes, OnStrategy helped JF Brennan’s leadership team more effectively communicate and collaborate across the teams. As a result, the company has seen revenue growth in key sectors, an increase in their operational efficiency and improvement in their safety programs.