By Shannon Sage Published on 01-23-15
Examples of Strategic Objectives

Strategic Objectives are one of the fundamental building blocks of your strategic plan. For the intensive purpose of this post, we’ve put together below a short list of common strategic objectives.

As a quick refresher, remember that strategic objectives are long-term and should be aligned with your organization’s mission and vision. If you need an in-depth explanation of strategic objectives and how to identify and create them, click here to watch the video.

We prefer to organize these objectives into these four buckets:

Financial Strategic Objectives

  • Financial Growth: To exceed $10 million in the next ten years.
  • Financial Growth: To increase revenue by 10% annually.
  • Financial Efficiency: To decrease expenses by 5%.
  • Financial Efficiency: To increase net profit by 10% annually.

Customer/Constituent Strategic Objectives

  • Current Customer: Expand sales to existing customers.
  • Current Customer: Increase customer retention.
  • Current Customer: Achieve and maintain outstanding customer service.
  • Current Customer: Develop and use a customer database.
  • New Customer: Introduce existing products into a new market.
  • New Customer: Introduce new products to new and existing markets.
  • New Customer: To expand sales to the global marketplace.
  • Customer Service: Improve our service approach for new and existing customers.

Internal/Operational Strategic Objectives

  • Product/Service/Program Mngt: To have all product meet standard of excellence guidelines. (Some businesses prefer to list their individual product or services as separate objectives.)
  • Operations Mngt: Capitalize on physical facilities (location, capacity, etc.).
  • Operations Mngt: Increase community outreach.
  • Technology Mngt: Increase efficiencies through use of wireless or virtual technology.
  • Communication Mngt: Improve internal communications.
  • Customer Mngt: To execute and maintain a CRM process that is producing results.
  • Marketing Mngt: Develop and implement a promotional plan to drive increased business.
  • Alliance Mngt: Establish one new strategic alliance annually.
  • Channel Mngt: Improve distributor and/or supplier relationships.

People/Learning Strategic Objectives

  • People: Employ professionals who create success for customers.
  • Training: To develop the leadership abilities and potential of our team.
  • Culture: To align incentives and staff rewards with performance.
  • Knowledge: To continually learn and adopt current best practices.

Remember, these are just examples of strategic objectives. Sometimes seeing an example makes understanding the process easier.