Customer Research

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Our latest thinking on this topic:



“Everyone” is not your ideal customer. People create solutions to solve people’s problems. And everyone doesn’t have the same problem. Your solutions, products or services might be used by a broad...


If you think of business outcomes a few terms might pop into your head such as profit, growth, and sustainability. Setting and hitting benchmarks like these is what usually drives companies...

Customer Targetingmedia type

Customer Targeting
By Shannon Sage

Identifying and managing the needs of each customer segment is critical in determining the amount and types of communications spent for each group. Treating all customers in the same manner,...