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Notes From the Field


Simple Isn’t Simplemedia type

Simple Isn’t Simple
By Heyden Enochson

In a world of ever-growing complexity, many leaders look for ways to simplify strategy as an approach for increasing adoption by an organization’s culture. Mark these words of warning: oversimplification could...

No Goals? No Winsmedia type

No Goals? No Wins
By Heyden Enochson

Soccer, Baseball, Football, and Basketball; what do all professional athletes have in common? They want to win.   Your organization is comprised of players, each bringing their unique talents and skillset...


Mid-year reviews don’t always need to result in a wave of change. Sure, sometimes planning retreats can result in completely readjusting your strategic trajectory – but this doesn’t always need to...

South by-not Southwestmedia type

South by-not Southwest
By Heyden Enochson

Austin’s famous South by Southwest conference brings thousands into Texas every March. A mecca for music, technology, and film buffs, the 10-day affair represents one of the country’s most dynamic and...