A Practical Guide to Growth & Profitability (Print & eBook)

Buy Print Version – $39.95

Chapters include:
- Market-Focused Strategic Planning,
- Sustainable Competitive Advantage, Mission Statement,
- Vision Statement,
- Core Values,
- Broad Objectives,
- Internal and External Assessment,
- Target Customer Groups,
- Value Creating Strategy Specific Goals,
- Functional Tactics,
- Financial Assessment,
- Strategic Scorecard and Implementation