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The customer perspective is the foundation of great strategy.

Customer Insight Assessment

The voice of your customer gives you direct insight to how you’re winning or how you’re not.


  • Customer Insight Assessment by OnStrategy captures more than an organization’s Net Promoter Score (NPS) (The Net Promoter is a trademark of Satmetrix, Bain & Company, and Fred Reichheld). It measures how expectations of your customers are being met or addressed by your organization in a framework designed to improve their customer experience.
  • Gain insight into your strengths and weaknesses.
  • Get visibility into your organizational effectiveness, what’s working and what needs to be improved.

What’s included

  • Customer insights are gathered using a simple, responsive web-based survey.
  • OnStrategy performs advanced analysis and interpretation of data that is tailored to provide insight to your organization’s executive, management and front line levels.
  • A built-in feature recognizes at-risk customers, while alerting management and prompting immediate customer communications.


  • Strengthen the viability of your strategy.
  • Foster engagement by sharing common Voice of Customer (VOC) metrics throughout your organization.
  • Inspire ownership and accountability by tying specific actions of your organization to customer perception.
  • Target functional or geographic areas of improvement seeing exactly where improvements are needed to enhance your customer’s experience.

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