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Balanced Scorecard



Our latest thinking on this topic:



Erica Olsen explains the basic concept of the balanced scorecard and how businesses use it to monitor and guide their performance. Briefly, the Balanced Scorecard, popularized by Robert Kaplan and David Norton,...

Balanced Scorecard

Balanced Scorecard
By Erica Olsen

Traditional financial measures - ROI, net profit, sales growth, and market share - fail to capture the true picture of a firm's value propositions because they focus on the past. ...

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