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See the Value of a Simple, Unique Strategy in Los Angeles

By Heyden Enochson

See the Value of a Simple, Unique Strategy in Los Angeles

We’ve seen plenty of plans that have the “thud” factor – the notion that a strategic plan should be large enough to make a “thud” when you put it down on the table.

While it may seem counter intuitive, the best strategic plans are simple, yet unique. They’re easily understood, actionable, and speak to the organization’s unique strengths and weaknesses.

Instead of creating a massive plan, the Los Angeles Area Council of the Boy Scouts of America focused on “six big rocks” designed to engage their volunteer base to execute the actions that had the biggest impact for their council. Here’s the impact their simple plan made:

  • A common language – Their plan was architected with simple language with clear actions that everyone could understand. Plus, their strategy reviews maintain a consistent structure using the same data sources and language structure.
  • Engaged volunteers – Using a unified language and structure allowed volunteers to truly engage with the material. Streamlined data sources and reporting structures allow them to fully participate and engage in the planning and performance management process.
  • Impact that matters – Their entire plan is dedicated to doing one thing – providing an outstanding Scouting experience to a growing membership sustainably. Focusing on the critical few instead of the trivial many allowed them to create a plan that directly impacts their community.



  1. Islam El-khateeb
    May 06, 2017 @ 10:35:34

    Good Experiment, however, sound in video is not clear
    I have a question, the company I am working for established an almost agreed vision, mission, and strategic objectives, my question is: do you provide a review service for such kind of documents?
    knowing that we are open to provide you with required data needed to judge on that document.
    If yes how much this service cost?
    Thank you so mich


  2. Islam El-khateeb
    May 06, 2017 @ 10:36:11

    sorry strategic direction




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