Developing Your Strategy

South by-not Southwest

Austin’s famous South by Southwest conference brings thousands into Texas every March. A mecca for music, technology, and film buffs, the 10-day affair represents one of the country’s most dynamic and... By Heyden Enochson

Is Your Vision Proactive or Reactive?

Success hinges on your willingness to create a proactive strategy rather than one that is reactive. Preparing for and embracing change keep organizations thriving. You’ve got to have vision for the... By Erica Olsen

Examples of Strategic Objectives

Tammy Tantalizing Tacos’ top line financial goal is to increase her annual revenue by 10%. How will she achieve her financial goal? To sell more tacos. In order to sell more... By Erica Olsen

Six Questions to Jump-start Strategic Planning

If you’re like most organizations you’re probably starting the 2015 strategic planning process. Too often, open-forum discussion with stakeholders and planning teams are simply a wash, spin, and repeat cycle from... By Jeff Brunings

How Do You Know if Your Vision Needs a Makeover?

It’s the end of October. You’re probably knee-deep in preparing for 2015 strategic planning. You’ve set expectations. The planning team is ready to engage. But first, take a pregnant pause. Before... By Jeff Brunings

Put Your Money Where Your Mouth Is

After 50 long years, CVS Health quit tobacco products cold-turkey. After merging with Caremark RX in 2007, CVS has been dedicated to helping consumers live healthier lives. The irony? CVS has... By Heyden Enochson

Are You Sure You’re Ready for 2015 Strategic Planning?

October’s the time for organizations to start the 2015 strategic planning process. And if you’re like most strategy leaders you also know strategic planning is often bundled with a lot of... By Jeff Brunings

Subscribing to Your Company Culture

Netflix’s auto play feature has me hooked into their brand. The constant “it’s only one more episode” approach has sucked me into the series television vortex more times than I even... By Heyden Enochson

Photosynthesizing Your Company Values.

The roots of a tree are essential to its survival. They keep it in place, unwavering while also providing the essential nutrients and water it needs to thrive. Your values statements... By Heyden Enochson

Keep Your Mission from the Crash and Burn

If an airline gave you the option to select the plane you fly on, would you choose the multi-million dollar, over-engineered machine or the plane built by Billy-Bob in his backyard?... By Heyden Enochson

Is Your Mission Statement Just Words on a Piece of Paper?

All great strategy starts with a mission statement, which is intended to articulate why an organization exists and to whom it provides value. Not only is the statement found in all... By Erica Olsen

The Cascade Effect of Strategy

In the previous post we began talking about the three levels of strategy, which cascade from the top Corporate Level Strategy and cross across the whole organization. Business unit level strategies... By Shannon Sage

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