Evaluate Your Strategic Position

How to Write a Positioning Statement Using Market Research

The purpose of writing a positioning statement is to ensure that all your marketing activities for a customer group are consistent and clear. (And having a positioning statement saves you tons... By Shannon Sage

The SWOT Riddle

If this time of the year reminds us of anything, it's of our traditions. In the strategic planning world, fall and early winter are busy times for us. We are at... By Todd Ballowe

Scenario Planning: How to Tackle Short-Term Uncertainties (8 Mins)

Could your organization adapt to these scenarios? Watch this video to learn the process of scenario planning so you can prepare your organization for short-term uncertainties that could derail even... By Todd Ballowe

Strategy Huddle: Effectively Produce & Use an Environmental Scan (51 mins)

Being strategic is about being proactive to market shifts and trends, especially in today’s volatile climate. This month's strategy Huddle takes a deep dive into all aspects of the environmental scan including... By Ryan Olsen

Strategy Execution Tips: Turn Weaknesses into Strengths by Updating Your SWOT

A Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis is often a necessary step at the beginning of a strategic planning process.
By Todd Ballowe

Internal & External Analysis

Various business analysis techniques can be used in strategic planning, here we focus on internal and external approaches, SWOTs, competitive analyses and market analyses. All these offer insight needed to... By Erica Olsen

Great Find: Fast Company’s 30 Second MBA

We recently stumbled upon a great resource for managers and business people of all levels- over at Fast Company’s website they’ve got a great section called the “30 Second MBA.” With... By Todd Ballowe

Harvard Publishing Adds a Recession Resource

Looking for recession-proofing resources? Once you're done checking out our very own Recession-Planning Toolkit, you may want to head over to Harvard Business Press.
By Todd Ballowe

Benchmarking Tools for Your Competitive Analysis

Benchmarks are surveys and assessments that help determine how well your company performs compared to other companies in your industry or of a similar size. Below are just a handful of... By Erica Olsen

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