OUR STRATEGIC DIRECTION: MISSION, VISION & VALUES
Knowing why we exist (mission), where we want to go (vision), and how we behave (values) is the glue that holds our organization together. Our strategic direction is essential to building our strategic plan and developing a strategy.
Mission Statement: Why do we exist? What is our core purpose?
Our mission statement explains our organization’s core purpose & reason for being. A great mission answers the question, “Why do we come to work each day?” It captures the impact we have on the people, customers, or organizations we serve.
Values Statement: How will we behave?
Our values statement clarifies what our believes in and the behaviors we expect to see as a result.
Vision Statement: Where are we going?
Our vision statement expresses the future state we want to achieve; it articulates a vision of success we are aiming for. All goals, objectives, initiatives and actions are pointing to this north star. A great vision statement is stated in the future tense, and is aspirational while being possible and achievable.
Competitive Advantages: How will we win?
Competitive Advantages are unique qualities, capabilities, or competencies of our organization that allow us to meet the needs of customers better than our competition.
Our competitive advantages are...
- No positives: please rate some of your SWOT.