Doña Ana County

Doña Ana County Officials Develop Strategy to Prepare for Economic & Population Growth


Doña Ana County needed a new strategic plan, but also required strategy tools to create department plans so they could monitor their progress.

Solutions & Results:

  • All 19 departments have a defined role in supporting the Doña Ana County’s strategic plan and achieving the vision set forth by its Guiding Principles.
  • Effectively implement the plan by using the OnStrategy strategy software to track and monitor respective department and individual goals.
  • The ability to create transparency and successfully communicate the strategic plan to the Board of County Commissions, citizens and stakeholders using the Dash.


Doña Ana County is the second-most populated county in the state of New Mexico. The county seat, Las Cruces (another OnStrategy client), has been ranked as one of the fastest-growing communities in the United States for the past decade. Doña Ana County’s employees are proud participants in the national Character Counts! Initiative to promote ethics in the workplace. The county is characterized by a strong sense of community that is enhanced by a rural lifestyle that includes friendly residents, a variety of local produce and foods, and a setting where you can still see the stars.

Doña Ana County





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