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       <video:title>How to Write a Vision Statement</video:title>
       <video:description>Ever wonder how to write a vision statement? Vision statements are a critical component of any great strategic plan. Strategic plans are about creating a different future, and that future is articulated in your vision statement. It needs to be brief, clear, and understandable while painting a picture of where you are going and why.</video:description>
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     <loc>https://onstrategyhq.com/resources/how-to-do-a-swot-analysis/</loc>
     <video:video>
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       <video:title>How to Perform a SWOT Analysis</video:title>
       <video:description>SWOT stands for strengths, weaknesses, opportunities, and threats. Understanding how to perform a SWOT analysis is critical to your planning process. The purpose of creating one is to formulate a synthesized view of your current state.</video:description>
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         https://www.youtube.com/watch?v=I_6AVRGLXGA</video:content_loc>
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         https://www.youtube.com/watch?v=I_6AVRGLXGA</video:player_loc>
     </video:video>
   </url>

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     <loc>https://onstrategyhq.com/resources/free-guide-to-prioritize-your-opportunities/</loc>
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       <video:title>A Tool to Prioritize Opportunities</video:title>
       <video:description>In this video we will discuss how to prioritize opportunities. In a sea of opportunities, how do you know where you should focus? We will discuss tools for execution, prioritization of best practices, and show you how to leverage the fit/attractiveness matrix.</video:description>
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         https://www.youtube.com/watch?v=38M8hm9Ka7E</video:content_loc>
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   <url>
     <loc>https://onstrategyhq.com/resources/video-how-to-develop-action-plans/</loc>
     <video:video>
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       <video:title>How-to Guide: 3 Steps in Developing an Action Plan</video:title>
       <video:description>Action plans answer the question, how will we achieve our goals? They often garner less attention than the strategic planning process which takes a large share of our time. The steps in developing an action plan deserve just as much attention. </video:description>
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         https://www.youtube.com/watch?v=9GvQrUXqBmY</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=9GvQrUXqBmY</video:player_loc>
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   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/corporate-level-strategy/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/isVsG6d9dmw/mqdefault.jpg</video:thumbnail_loc>
       <video:title>What is Corporate-Level Strategy?</video:title>
       <video:description>What is corporate-level strategy, and why is it important? Strategy is a guided approach. It’s answering the questions, where will we play and how do we win? We need to know what markets we are competing in and how to differentiate. </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=isVsG6d9dmw</video:content_loc>
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         https://www.youtube.com/watch?v=isVsG6d9dmw</video:player_loc>
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   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-how-to-effectively-communicate-your-strategy/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/9XXmT5Bms6k/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Effectively Communicate Your Strategy</video:title>
       <video:description>Communicating your strategy is as important as creating it. If you don't communicate your strategic direction to your internal and external stakeholders, what's the point of having one in the first place? </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=9XXmT5Bms6k</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=9XXmT5Bms6k</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-how-to-identify-strategic-issues/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/-VSkI58Rjqs/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Identify Strategic Issues</video:title>
       <video:description>Strategic issues are topics or themes that arise at the beginning of any planning process. Oftentimes, they’re issues that stick out when assessing your current state. Themes you know you’ll have to solve, fix and decide on before you plan the year.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=-VSkI58Rjqs</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=-VSkI58Rjqs</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-identifying-your-organization-wide-strategies/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/VRW0JoTU9OQ/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Identifying Your Organization-Wide Strategies</video:title>
       <video:description>Identify how you are going to compete in your market. Will it be through customer intimacy, product or service leadership, or lowest total cost? Identify your strengths and capitalize on them.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=VRW0JoTU9OQ</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=VRW0JoTU9OQ</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-build-a-plan-you-can-execute/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/k1GL5rPM4Iw/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Build a Plan You Can Execute</video:title>
       <video:description>Learn the steps needed to build a plan you can put into action. We'll focus on refining your plan and involving your team to create a successful plan.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=k1GL5rPM4Iw</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=k1GL5rPM4Iw</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-competitive-advantages-for-a-nonprofit/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/PfIq4hNwjO8/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Competitive Advantages for a Nonprofit</video:title>
       <video:description>Identify what your organizations does better than other organizations by using this matrix, so you can more effectively compete in gaining resources, grants, and hiring the right people.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=PfIq4hNwjO8</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=PfIq4hNwjO8</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-ten-tips-to-keep-your-strategic-plan-from-hitting-the-shelf/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/YzxVCqHD05o/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Ten Tips to Keep Your Strategic Plan From Hitting the Shelf</video:title>
       <video:description>With these 10 tips you can ensure that your strategic plan gets implemented and doesn't collect dust. We'll show you how to involve your team, clearly communicate your strategy and track your progress.</video:description>
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         https://www.youtube.com/watch?v=YzxVCqHD05o</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=YzxVCqHD05o</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-nps-step-1-the-basics-on-the-net-promoter-score/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/ANujQXVOXMY/mqdefault.jpg</video:thumbnail_loc>
       <video:title>NPS Step 1: The Basics on the Net Promoter Score</video:title>
       <video:description>Learn how to calculate your Net Promoter Score. The Net Promoter Score tells you how likely is it that someone will recommend your company to their family, friends and colleges. </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=ANujQXVOXMY</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=ANujQXVOXMY</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-overview-of-the-strategic-planning-process/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/s_OvXeUQV3o/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Overview of the Strategic Planning Process</video:title>
       <video:description>The four phases of the strategic planning process are assess, design, build, and manage. Assessing, designing, and building comprise the planning phases of the process while managing deals with the execution of our plan.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=s_OvXeUQV3o</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=s_OvXeUQV3o</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/video/what-are-okrs-objective-and-key-results/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/JhdJelDbRcc/mqdefault.jpg</video:thumbnail_loc>
       <video:title>What is an OKR? Definition &amp; Examples: OKRs That Work Part 1 of 6</video:title>
       <video:description>What is an OKR? The acronym stands for objectives and key results. Google has popularized the methodology for high-growth organizations to set goals and manage performance from the top down to the individual level.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=JhdJelDbRcc</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=JhdJelDbRcc</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/video/how-to-score-okrs/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/dTXvK2i4HVk/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How-to Guide on OKR Scoring: OKRs That Work Part 4 of 6</video:title>
       <video:description>Let’s go through the process of OKR scoring. How do we score them? OKRs are a methodology for goal setting and managing performance against those goals on a continuous basis (the standard being per quarter). </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=dTXvK2i4HVk</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=dTXvK2i4HVk</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/video/how-to-cascade-okrs/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/x4vbL68yPRE/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Cascading OKRs Best Practices: OKRs That Work Part 3 of 6</video:title>
       <video:description>What does it mean to cascade OKRs? Cascading is the process of information being passed on. We cascade OKRs through an organization from a company-wide, team, and individual basis. Company-wide OKRs must be aligned to the overall vision of an organization. </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=x4vbL68yPRE</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=x4vbL68yPRE</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/video/video-how-to-write-okrs-okrs-that-work-part-2-6/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/oRTHV8g8Og0/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Write OKRs: OKRs That Work Part 2 of 6</video:title>
       <video:description>Learning how to write OKRs is dependent on understanding the anatomy of an OKR. OKR (Objectives and Key Results) is a methodology for setting and cascading goals through an organization.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=oRTHV8g8Og0</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=oRTHV8g8Og0</video:player_loc>
     </video:video>
   </url>

  <url>
     <loc>https://onstrategyhq.com/okr/video/how-to-create-an-okr-cycle/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/rDxe_hjcr_4/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Create a Typical OKR Cycle: OKRs That Work Part 5 of 6</video:title>
       <video:description>OKRs are about aligning an entire organization in a single direction to drive a future state. It revolves around setting clear corporate priorities (generally on an annual basis) and then creating quarterly individual OKRs that align with those priorities.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=rDxe_hjcr_4</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=rDxe_hjcr_4</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/okrs-vs-kpis/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/IvyVqp87OUA/mqdefault.jpg</video:thumbnail_loc>
       <video:title>What’s the Difference Between OKR and KPI?</video:title>
       <video:description>OKR stands for objectives and key results. The OKR process begins with an objective (O) and three to four key results (KR). KPI (Key Performance Indicators) indicates performance, just as the name entails, and a handful of them make up a scorecard.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=IvyVqp87OUA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=IvyVqp87OUA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/use-data-to-grow-part-2/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/n27NLTeqxUQ/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Conduct a Market Analysis in 4 Steps</video:title>
       <video:description>Great strategy comes from understanding where your opportunities are. Market analyses tend to be overly comprehensive and complicated. We break down the process into four easy steps to help you understand how to conduct a market analysis for your organization.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=n27NLTeqxUQ</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=n27NLTeqxUQ</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-agilestrategy-new-way-to-plan-manage-business-results/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/VwU2B399m5o/mqdefault.jpg</video:thumbnail_loc>
       <video:title>AgileStrategy: The New Way to Plan &amp; Manage Business Results</video:title>
       <video:description>The path toward organizational health starts with a solid foundation and direction. It starts with adapting your current strategic priorities and roadmap to be more agile, flexible, and directional.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=VwU2B399m5o</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=VwU2B399m5o</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/vision-statement-examples-template/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/HOCKx7nqDoo/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Build a Vision Statement</video:title>
       <video:description>Your vision, future state, or north star as we use interchangeably, needs to be clear and inspiring. After all, it’s what drives an organization. Figuring out your vision can be a daunting task, but our guide will help you understand how to build a vision statement for your organization.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=HOCKx7nqDoo</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=HOCKx7nqDoo</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/about-us/strategic-planning-consultants/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/sxMlDCX_0Ps/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Strategic Planning Consultants</video:title>
       <video:description>Strategic Planning Consulting and Facilitation with OnStrategy</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=sxMlDCX_0Ps</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=sxMlDCX_0Ps</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/why-okrs-fail-without-a-vision/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/3Fuig9AlbsA/mqdefault.jpg</video:thumbnail_loc>
       <video:title>OKR Planning: Why OKRs Fail Without a Vision</video:title>
       <video:description>Without a vision, OKRs can be a mess. We need to engage in OKR planning to create a concise vision with OKRs that align with that vision.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=3Fuig9AlbsA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=3Fuig9AlbsA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-running-a-great-strategy-review/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/umh2jlXItWs/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Running a Great Strategy Review</video:title>
       <video:description>Follow these steps to run and participate in strategy reviews that are the heartbeat of your strategic management process.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=umh2jlXItWs</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=umh2jlXItWs</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/when-to-host-a-strategic-planning-offsite-retreat/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/zoQ9PxWDLRI/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Facilitate a Strategic Planning Retreat</video:title>
       <video:description>When should you host a strategic planning retreat? Just as the name entails, you need to be strategic in the timing of your retreat. While most assume to plan on an annual basis, quarterly retreats are far more effective. </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=zoQ9PxWDLRI</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=zoQ9PxWDLRI</video:player_loc>
     </video:video>
   </url>
   
   <url>
     <loc>https://onstrategyhq.com/okr/why-team-okrs-are-better/</loc>
     <video:video>
       <video:thumbnail_loc>https://embed-fastly.wistia.com/deliveries/d74e3519a0580de35dbd51e8a5ba2d09.jpg</video:thumbnail_loc>
       <video:title>Why Team OKRs Are Better</video:title>
       <video:description>First things first, we at OnStrategy don’t believe in creating OKR puddles or unaligned OKRs. We like OKRs to be aligned to where an organization is trying to go. In other words, we’re aligning to a company objective.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=68GxtJd8tho</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=68GxtJd8tho</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/software-comparison/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/PoOTgpfY75s/mqdefault.jpg</video:thumbnail_loc>
       <video:title>OKR App: Choosing One to Manage Your OKRs</video:title>
       <video:description>Do we need an app to manage our OKRs? The answer is yes. OKR management can be messy, and certain app features make the process a lot easier for your team. Having clear and organized OKRs helps your organization deliver outstanding results.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=PoOTgpfY75s</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=PoOTgpfY75s</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-strategy-sprints/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/pWC_3TJFMWM/mqdefault.jpg</video:thumbnail_loc>
       <video:title>StrategySprints: Shift to a 90-Day Cycle of Goal Setting</video:title>
       <video:description>Shift annual planning to quarterly refreshes. Because our business and economic climate is shifting quickly, annual planning is a thing of the past. Refreshing quarterly with up-to-date metrics will keep your organization moving forward — even in the face of uncertainty.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=pWC_3TJFMWM</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=pWC_3TJFMWM</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/fix-your-okr-mess/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/6frJpToqZ9A/mqdefault.jpg</video:thumbnail_loc>
       <video:title>OKR Process: How to Fix Your OKR Mess</video:title>
       <video:description>The OKR process is a wonderful tool, but how do you avoid the mess when deploying it organization-wide? Typical problems include: it’s too tactical, too operational, too disconnected, and too unstructured.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=6frJpToqZ9A</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=6frJpToqZ9A</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/agile-strategy-checklist/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/TeBeA9FAoLc/mqdefault.jpg</video:thumbnail_loc>
       <video:title>The Agile Strategy Checklist</video:title>
       <video:description>In this video, we will discuss creating a checklist to putting together an agile plan and implementation process.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=TeBeA9FAoLc</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=TeBeA9FAoLc</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/examples-of-strategic-objectives/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/dSy3XOYjp_I/mqdefault.jpg</video:thumbnail_loc>
       <video:title>What Are Strategic Objectives? I Strategic Objectives Defined</video:title>
       <video:description>Strategic objectives are often challenging because they're the bridge between bold visions and annual goals with actions. They're what helps put your plan to the road, driving what you'll get done this day, week, month, and year to achieve your vision of success. In this video, we will show you the steps to develop your strategic objectives.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=dSy3XOYjp_I</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=dSy3XOYjp_I</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/strategic-implementation/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/lL42Zm12DWk/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Build a Strategic Plan You Can Actually Implement</video:title>
       <video:description>In this 6-minute video, we discuss how to build a strategic plan you can implement. This video is to help save time to think about how you're going to implement your plan before you build your plan. We will show you how you can save time and have a successful plan.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=lL42Zm12DWk</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=lL42Zm12DWk</video:player_loc>
     </video:video>
   </url> 

   <url>
     <loc>https://onstrategyhq.com/resources/video-agilestrategy-how-to-build-an-agile-roadmap/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/dw0qCFh4WO8/mqdefault.jpg</video:thumbnail_loc>
       <video:title>AgileStrategy: How to Build an Agile Roadmap</video:title>
       <video:description>Shift from timelines to trigger events. Gone are the days of subjective interpretations of projects and initiatives. Instead of operating on a set timeline, think about using trigger events. Action is taken when a specific, agreed-upon event is set to motion. Why? Trigger events are objective, quantifiable and predetermined</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=dw0qCFh4WO8</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=dw0qCFh4WO8</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-health-metrics/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/F_ujbyyttSo/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Health Metrics: Shift to Sustainability Over Profitability</video:title>
       <video:description>Annual planning and quarterly reviews are a thing of the past. Weekly management will drive planning processes in the future. The environment is changing daily, and your organization's plan should adapt far more frequently than on an annual basis.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=F_ujbyyttSo</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=F_ujbyyttSo</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-how-to-write-a-values-statement/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/m8fLrvqTjdA/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Write Core Values</video:title>
       <video:description>What are core values? Before we learn how to write core values, we must understand what they are. Core values are beliefs or guiding principles that support an organization to ensure they are on track to fulfilling their mission or goals. They create a foundation and help to dictate strategies and practices.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=m8fLrvqTjdA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=m8fLrvqTjdA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-performing-customer-segmentation/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/Grc80VrD9yg/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Customer Segmentation Strategy: Where to Play? (Growth Strategy Part 1/4)</video:title>
       <video:description>A customer segmentation strategy plays an essential role in your overall growth strategy. For the exercise, “where to play,” we focus on our two matrices, markets and customers and products and services.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=Grc80VrD9yg</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=Grc80VrD9yg</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-the-secret-to-strategic-implementation/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/ndCexCPLNdA/hqdefault.jpg</video:thumbnail_loc>
       <video:title>The Secret to Strategic Implementation</video:title>
       <video:description>The secret to strategic implementation is revealed in today's Whiteboard Session with Erica Olsen, COO and Co-Founder of OnStrategy.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=ndCexCPLNdA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=ndCexCPLNdA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-how-to-write-a-mission-statement-that-inspires/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/1xs4I349cdc/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Write a Mission Statement</video:title>
       <video:description>Learning how to write a mission statement plays a critical role in the foundation of your strategic plan. It answers the question, why do we exist? Generally, you’ll write a mission statement after you’ve developed your SWOT and before you go into the rest of the planning process. It defines the space where you play.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=1xs4I349cdc</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=1xs4I349cdc</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-putting-your-swot-to-work/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/F61jgtEZLsA/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Use SWOT Analysis</video:title>
       <video:description>We’ve seen organizations build excellent SWOTs but fail to utilize them in building their plan. We will go over how to use a SWOT analysis effectively and strategically. SWOTs are a powerful tool once you know how to implement them.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=F61jgtEZLsA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=F61jgtEZLsA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/video-what-is-strategic-planning-really/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/-gcNK-1IaiQ/mqdefault.jpg</video:thumbnail_loc>
       <video:title>What is Strategic Planning? How to Develop a Process</video:title>
       <video:description>What is strategic planning, and what can it do for your organization? Developing a strategic plan for your organization is all about finding the right fit. Your executive team, board of directors, decision-makers, etc., need to agree on an outcome that fits your organization’s future. </video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=-gcNK-1IaiQ</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=-gcNK-1IaiQ</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/27-examples-of-key-performance-indicators/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/2tuWjtc2Ifk/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Develop Key Performance Indicators</video:title>
       <video:description>How do we develop key performance indicators (KPIs)? KPIs are associated with goals and objectives. What do you want to achieve, and by when? KPIs answer the quantifiable piece of your goals and objectives and are the heartbeat of your performance management process. They tell you if you are making progress.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=2tuWjtc2Ifk</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=2tuWjtc2Ifk</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/use-metricmondaystm-to-connect-your-vision-to-your-day-to-day/</loc>
     <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/uc1HXkujZfw/mqdefault.jpg</video:thumbnail_loc>
       <video:title>MetricMondays: Shift to Weekly Results Management from Quarterly Reviews</video:title>
       <video:description>MetricMondays are the best way to manage the health of your business with agility. Using a set weekly agenda based on your mission-critical metrics, proactively manage your team's workflow to keep your organization focused on what matters most in creating stability and delivering measurable results.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=uc1HXkujZfw</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=uc1HXkujZfw</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/how-to-refresh-your-strategic-plan/</loc>
     <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/kG0ljsQKEV0/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Set SMART Goals: Goal Setting for Businesses</video:title>
       <video:description>MetricMondays are the best way to manage the health of your business with agility. Using a set weekly agenda based on your mission-critical metrics, proactively manage your team's workflow to keep your organization focused on what matters most in creating stability and delivering measurable results.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=kG0ljsQKEV0</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=kG0ljsQKEV0</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/building-your-strategic-framework/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/MkRkBrgt2Bk/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Building Your Strategic Framework</video:title>
       <video:description>In this video we'll talk about how to build a strategic framework. We will review what makes a good strategic objective, and how to build a plan framework so your strategic plan is actionable.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=MkRkBrgt2Bk</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=MkRkBrgt2Bk</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/the-four-stages-of-applying-learning/</loc>
     <video:video>
       <video:thumbnail_loc>https://embedwistia-a.akamaihd.net/deliveries/93adbbff2a146ed06648187abaf7efe870ad81fd.jpg</video:thumbnail_loc>
       <video:title>Hot to set SMART Goals</video:title>
       <video:description>To be a strategic company, developing a foundation of learning and growth is one of the critical components for maintaining a skilled, relevant workforce. Understanding the areas of knowledge development necessary for your company is only part of the equation. </video:description>
       <video:content_loc>
         https://fast.wistia.com/embed/medias/8wfoq5hwox</video:content_loc>
       <video:player_loc>
         https://fast.wistia.com/embed/medias/8wfoq5hwox</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/examples/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/cr8fy2k2_ac/mqdefault.jpg</video:thumbnail_loc>
       <video:title>OKRs: How to Write Better Objectives</video:title>
       <video:description>Within the OKR cycle, it’s important to write clear and relevant objectives. Let’s review the OKR hierarchy. Organizations start with strategic goals, turn those into annual objectives, and cascade key results below that.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=cr8fy2k2_ac</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=cr8fy2k2_ac</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/sustainable-competitive-advantages/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/mV7EK7vzNt4/mqdefault.jpg</video:thumbnail_loc>
       <video:title>Find Your Competitive Advantage</video:title>
       <video:description>In the world of business, you need to understand how to find your competitive advantage. A competitive advantage is what makes your organization unique. In the end, focusing and capitalizing on these advantages is vital toward the overall goal of “winning.” You want your organization to gather more market share, make more sales, and become a more prominent brand. We show you how to win.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=mV7EK7vzNt4</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=mV7EK7vzNt4</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/resources/how-to-develop-guiding-principles/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/ujk0ybj5fSA/mqdefault.jpg</video:thumbnail_loc>
       <video:title>How to Develop Guiding Principles</video:title>
       <video:description>In this video we will discuss Guiding Principles and why they're essential to creating an agile strategy.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=ujk0ybj5fSA</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=ujk0ybj5fSA</video:player_loc>
     </video:video>
   </url>

   <url>
     <loc>https://onstrategyhq.com/okr/transform-okrs-from-good-to-great/</loc>
     <video:video>
       <video:thumbnail_loc>https://i.ytimg.com/vi/jmXTrnfvv7M/mqdefault.jpg</video:thumbnail_loc>
       <video:title>OKR Organizational System: 6 Tips on How to Improve Your OKRs</video:title>
       <video:description>You may have begun implementing OKRs in your organization, but how do we take them from good to great? Our OKR organizational system will improve your process and help you get the most out of them.</video:description>
       <video:content_loc>
         https://www.youtube.com/watch?v=jmXTrnfvv7M</video:content_loc>
       <video:player_loc>
         https://www.youtube.com/watch?v=jmXTrnfvv7M</video:player_loc>
     </video:video>
   </url>

</urlset>
