Building Your Plan

What is the Appropriate Number of Strategic Objectives? (5 mins)video

Strategic objectives are the long-term, broad statements that create the framework for cascading short-term goals. With too many strategic objectives a strategic plan gets unruly.

A good, quick guide is to have one strategic objective for each of the 4 areas of The Balanced Scorecard: Financial, Customer, Process, and Employee Learning. An even shorter answer is to keep the number of strategic objectives to less than 6.



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