Customer Strategy

NPS Step 2: Know What is Driving your Net Promoter Score (3 mins)video

Learn how to craft survey questions that identify what your customers care about and how to improve their experience. This research enables you to measure how effectively you’re delivering on your promises to your customers. When used with the Net Promoter Score, it increase your word-of-mouth advertising force, improve your customer experience, improve profitability and make needed improvements to your products or services.
For more resources on building your strategic plan, view the Essentials Guide to Strategic Planning.



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