Customer Strategy

NPS Step 1: The Basics of the Net Promoter Score for Customer Research (3 mins)video

Learn how to calculate your Net Promoter Score. The Net Promoter Score is a customer research tool that tells you how likely is it that someone will recommend your company to their family, friends and colleagues. Use this info to increase your word-of-mouth advertising force, improve your customer experience, improve profitability and make needed improvements to your products or services.
For more resources on building your strategic plan, view the Essentials Guide to Strategic Planning.



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