By Shannon Sage
Strategic Business Planning Tips from Nike

The latest article from Fast Company, How Nike’s CEO Shook Up the Shoe Industry, can lend every company some essential strategic planning tips.

Mark Parker is more than just Nike’s CEO.  He has been an essential part of Nike’s success and continued reign at the top of the athletic shoe pyramid.  Parker provides a glimpse into how Nike’s strategic plan and mission statement embodies the heart and soul of the company.

Nine years ago, he recalls, “Phil wanted us to work on a new missions statement.”  The previous one — “To be the No. 1 sports-and-fitness company in the world” — was old news.  Parker’s choice: “To bring innovation and inspiration to every athlete in the world.  (And if you have a body, you’re an athlete.)”  He also put together nine maxims, quirky guiding principles for Nike.  The one he thinks about most is No. 6, “Be a sponge. Curiosity is life. Assumption is death. Look around.”

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