By Erica Olsen
Ordering Up Competitive Advantages at The Counter

I have to promote a success story when I see one! Running a business is hard. Building a business that is wildly successful is even harder.

But check out who has done it:

  • Who: Jeff Weinstein
  • Company: The Counter
  • Type of Business: A burger joint
  • Founded: 2003
  • Success: Sold development rights – soon to be 400 to 600 locations across the country
  • How: Hit the market dead on!

“I started the restaurant out of a desire to do something that was different from what anybody had ever done before,” says Jeff Weinstein, proprietor of the Los Angeles-based burger joint, The Counter. And he has. At The Counter, customers can order ultra-customized burgers for about $6 to $12 apiece, starting with a choice of beef, chicken, turkey, veggie, salmon or ahi tuna. Then they can choose from 10 cheeses, 26 toppings, 17 sauces and eight types of buns.

“When I started The Counter, I just had thoughts of making enough money to support my wife and me,” Weinstein said. But now, “watching the growth is the best part – seeing people who believe in it and are willing to back it.”

Read the whole story.