By Cammy Elquist LoRé
Action Plans With Masterful Metrics Make a Measurable Difference

As strategy planners, we want to see lasting, positive results. Whether you are internal to your organization or an external consultant, everyone reading this likely understands the importance of SMART goals (for a refresher, click here). Chartering action plans that are measurable sounds simple enough, but the masterful aspect of a measurable goal is to make sure the metric is aptly suited to reflect non-ubiquitous success.

This detail is important as when we attain goals, we create small wins that deserve celebration. People within your organization must be able to recognize the validity of these achievements. If the measurement of the goal is too weak or non sequitur to a larger communicated vision, then you may be giving ammunition to the resistors in your organization.

Managing Resistance to Change

Almost all types of change create some form of resistance, from at least a small throng of people within the organization. This group of people will harbor skepticism and use it to drive critiques of what is billed as progress. It’s human nature to some degree, but a line is crossed when information is manipulated to suggest that the only things can be “right” is if they fit nicely within the conceptual reality of the scrutinizer.

Leaders need to understand this kind of bias as they move change programs and plans forward. You can see it manifest with a goal’s attainment being discredited or unrelated to the true momentum that is needed. Constructive critiques can make change efforts stronger. If critiques only support pre-existing opinions or reinforce ineffective processes, then you are dealing with a confirmation bias, which only fulfills the status quo. Navigate around this quicksand of consensus, as it looks harmless enough from the surface yet can pull your change efforts downward, slowly but surely.

Strategy Check

How constructive are the critiques of your change initiatives, and how do you handle those that are based on biases?

Cammy Elquist LoRé

- Cammy Elquist LoRé is the Director of Project Communication for OnStrategy. She can be reached @cammyelquist on Twitter or