By Shannon Sage
M3 Gets Invited to BSA’s Breakfast Club

After grabbing the typical continental breakfast from @Element Hotels, OnStrategy visited the Boy Scouts of America headquarters in Irving, Texas to participate in a live feed called “The Breakfast Club”. With millions of volunteers and hundreds of councils across the Country, the Breakfast Club informs and offers an informal channel for sharing BSA news and taking in questions. Our work highlighted this session was all about the Voice of the Scout, a membership experience outreach that keeps the organization connected to what matters most to parents, volunteers and Scouts across the country. It’s been an inaugural year for the program and we are looking forward to see where it goes in 2013!