By Erica Olsen
Everything You Need for Your Strategic Planning Process

The Vest-Pocket CEO

This handbook presents techniques and tools to help in decision making at a top executive level.It presents nine key areas:

  • ·Financial decisions
  • ·Leadership skills
  • ·Manufacturing and Operations
  • ·Marketing
  • ·Organization and human resources
  • ·Product development and innovation
  • ·Sales Management
  • ·Strategic Planning
  • ·General Decision-making


For the strategic planning area, there are 17 different analyses, tests, and checklists to guide decision makers.

The Vest-Pocket CEO.Prentice Hall, Inc.