Customer Strategy

How Boy Scouts of America Listens to Members and Improves (14 mins)video

Three years ago, the Boy Scouts of America approached us with a request: help us with measuring the experiences that Scouts, parents and volunteers are having with our program and make it a part of the way we do business.

With insight obtained through providing existing strategic planning services to the organization, OnStrategy then structured and guided the system development for a “Voice of the Scout” program that would be robust enough to scale across the nation and functional enough to allow 286 councils to filter the feedback of their domains.



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