City of Las Cruces

“Boomtown” City in New Mexico Successfully Implements their 5-Year Strategic Plan


The City of Las Cruces had a strategic plan that was set to expire and needed to develop a new five-year strategic plan. This new plan needed to incorporate regional planning goals as well as clearly identified department roles to successfully achieve the strategic objectives outlined by the City.

Solutions & Results:

  • The OnStrategy strategy software creates the structure needed to keep their plan integrated while being flexible enough to respond to external changes in the community.
  • A strategic five year road-map that they could track for continued progress by utilizing OnStrategy.
  • The Dash-a strategic planning dashboard- provides the City of Las Cruces with the ability to effectively and efficiently communicate its strategic plan to stakeholders and citizen groups.


With an estimated population of 91,865, Las Cruces is New Mexico’s second largest city. It hosts a council-manager form of government, and is approximately one hour northwest of the closest passenger-service airport in El Paso, Texas. It has been identified by many national publications as an attractive place to live and was declared a “boomtown” by Inc. Magazine in 2007.

“ is a fantastic way to improve a company’s strategic planning, balanced scorecards and creates a strategy map. I have been recommending it every chance I get!”

~ Strategic Plan Leader

City of Las Cuces, New Mexico





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